![]() But both companies could benefit from the partnership. Would such a software partnership save BlackBerry or make Microsoft significantly more relevant in the smartphone space? I'm not sure. It doesn't even have to be fancy just stick a suite of Microsoft business apps on the phone, maybe add some exclusive Microsoft feature, sell in Microsoft Stores with some Office 365 tie-in, and let BlackBerry (and TCL) handle the other stuff. Each deserves an award for smartphone product mismanagement.īecause Microsoft has no phone game and BlackBerry is struggling to be relevant, these two companies should team up on a killer business-focused Android phone (e.g. Microsoft and BlackBerry are two companies that both royally screwed up in mobile. Microsoft and BlackBerry deserve each other ![]() ![]() Everyone would get why these two are working together. ![]() Redmond also sold the Razer Phone, too, so why not the KEY2? The KEY2 already has a hard time finding any physical retailer to give it some shelf room.Īnd what about branding? Just stack Microsoft's name next to BlackBerry, and it's a big "duh" moment. Microsoft even sold the Galaxy S8 in its Microsoft Stores. The so-called "Microsoft Edition" of that phone made less sense than Microsoft doing the same with BlackBerry – at least those two companies are aligned more closely in the enterprise. Microsoft and Samsung bizarrely "teamed up" to sell the Galaxy S8 with preinstalled apps (well, someone at a Microsoft Store did it for you). ![]() Many KEY2 users will install at least some of those apps, as they're quite hard to escape from if you work for a large company or are managed by an IT department. So why not marry that suite of software to the KEY2's hardware and security features? You wouldn't be wrong to say that those apps all have productivity in common. Microsoft is known to have quite a few apps for Android including its Launcher, Skype, GroupMe, Office suite, Authenticator, OneDrive, Teams, Edge, Outlook, Wunderlist, To-Do, OneNote, Office Lens, and Remote Desktop. When I spoke to BlackBerry during the KEY2 launch event, the representatives had no answer as to why they don't work more closely with Microsoft. ![]()
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